National Watermelon Promotion Board TV – :30/:15

PROJECT DESCRIPTION

This was a fun one, and all the watermelon we could eat on set! Client wanted to show watermelon in a non-traditional way. Gone are the days of watermelon being just a summertime, picnic desert. Watermelon can replace your sports drink! The commercial is a great example of what can be done for a modest budget. We pitched a couple of different ideas, and this is the one that came out on top.